It is not only the big multinational companies who use advertisement as a tool to promote their product and create brand awareness, but it is very important for the small companies to do the same. If a company thinks it is worthless not to invest a small sum of money for promotion or advertisement then they would eventually find themselves in a bad financial position. A product may be very good with the best of ingredients used. But it remains unknown unless the people are made aware of it. Small business companies do not have enough funds for marketing or promotion like the bi companies do. Yet they can taste success by promoting it on some other platform. The Web provides a platform through social networking sites. Orkut, Facebook, MySpace, twitter and hi 5 are the biggest platform where these small companies can spare a small amount for marketing, promotion and brand awareness. These networking sites are the most accessed pages by almost the entire world population, so the chances of the product becoming popular are very high. Extending this concept even further if those small business companies create their own web page either by buying the domain or getting a free domain, awareness campaign spreads rapidly. Competition is increasing day by day not only in the big companies sector but also in small business industries and people have started coming up with different and unique promotional techniques that it is high time the small business companies take steps to promote their product. Chain marketing as well as word by mouth are the new promotional techniques that are prevalent in the market. Both of them are similar which depend upon the customers to spread the information about the product as well as the company in turn may pay in case of chain marketing or may not pay for this in case of word by mouth promotions.
